Post by account_disabled on Feb 21, 2024 23:49:25 GMT -7
In pre-war times, a marketing plan was usually drawn up for a year. Today, both large businesses and SMEs have difficulties with long-term planning. As a result of the survey, it became clear that: 45% plan a strategy for the quarter; 30% ― per month with subsequent updating; 15% plan, as before, for a year; 10% of marketers develop a six-month plan. Marketing during war Read also :How to redesign an online store and increase sales by more than 3 times: the case of Leroy Merlin As you can see, most marketers prefer tactical actions and plan a strategy for one or three months, with subsequent updates. This helps the business quickly adapt to market changes and, if necessary, redistribute the budget to priority areas.
Which performance channels are a priority for Ukrainian marketers? As we found out earlier, the main goal of performance marketing has not changed - it is conversions. Google Ads, Facebook Ads and SEO promotion are still in the top three channels for attracting traffic. Major adjustments Dominican Republic WhatsApp Number to campaign goals and budget allocation. Marketing during war Read also :Search promotion of the company's blog from scratch: the case of METRO Cash & Carry Ukraine According to the survey: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 44.2% of marketers include Google advertising in their strategy; 27.9% use targeted advertising on Facebook.
9.3% - SEO promotion; 18.6% add other channels to their strategy (SMM, offline channels, email marketing, price aggregators). Ivan Burach, Head of PPCWebpromo, commented on the changes in advertising campaigns since the beginning of the war: "In times of crisis, the first reaction of business is to cut costs as much as possible. Therefore, the first task that we received from clients is to give the maximum result under the conditions of reduced investments. Budgets have naturally shifted to more effective campaigns — search, shopping. That is, all those who are focused on receiving conversions here and now. At the end of the summer, when the country has to some extent adapted to martial law, marketers are under conditions of fulfillmentKPIsincrease budgets.
Which performance channels are a priority for Ukrainian marketers? As we found out earlier, the main goal of performance marketing has not changed - it is conversions. Google Ads, Facebook Ads and SEO promotion are still in the top three channels for attracting traffic. Major adjustments Dominican Republic WhatsApp Number to campaign goals and budget allocation. Marketing during war Read also :Search promotion of the company's blog from scratch: the case of METRO Cash & Carry Ukraine According to the survey: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 44.2% of marketers include Google advertising in their strategy; 27.9% use targeted advertising on Facebook.
9.3% - SEO promotion; 18.6% add other channels to their strategy (SMM, offline channels, email marketing, price aggregators). Ivan Burach, Head of PPCWebpromo, commented on the changes in advertising campaigns since the beginning of the war: "In times of crisis, the first reaction of business is to cut costs as much as possible. Therefore, the first task that we received from clients is to give the maximum result under the conditions of reduced investments. Budgets have naturally shifted to more effective campaigns — search, shopping. That is, all those who are focused on receiving conversions here and now. At the end of the summer, when the country has to some extent adapted to martial law, marketers are under conditions of fulfillmentKPIsincrease budgets.